Northern Tool + Equipment Establishes Generator Hotline to Serve as Consumer Resource During Hurricane Season

Northern Tool + Equipment Establishes Generator Hotline to Serve as Consumer Resource During Hurricane Season

Do-It-Yourself Retailer's Toll-Free Hotline Provides Safety and Usage Tips from Generator Experts

MINNEAPOLIS, Aug. 30 /PRNewswire/ -- With this year's active hurricane season well underway and generators topping the list of the most sought-after items among consumers impacted by the recent storm, Northern Tool + Equipment -- a leading retailer of high-quality tools, light industrial equipment and do-it-yourself supplies -- has announced the launch of a toll-free Generator Hotline at (800) 214-8921 to serve as a resource for consumers.

Northern Tool + Equipment generator experts will be available to help homeowners identify what generator will best meet their individual needs, as well as provide basic answers to questions about usage and safety. The Generator Hotline will be operational year-round, 24 hours a day, seven days a week.

Generators can keep lights and appliances running during power outages -- but they also pose serious safety hazards if operated incorrectly. The Federal Emergency Management Agency (FEMA) recently stepped up efforts to raise awareness of the dangers associated with improper generator usage, including carbon monoxide (CO) poisoning from the toxic engine exhaust, electric shock or electrocution and fire. According to FEMA, most of the deaths and injuries associated with portable generators are from CO poisoning from generators used indoors or in partially enclosed spaces.

"People are turning to Northern Tool + Equipment because we manufacture our own NorthStar brand of generators and carry a larger inventory than most retailers," said Roger Bunn, Vice President of Retail, Northern Tool + Equipment Co. "We established our toll-free Generator Hotline to help homeowners determine their generator needs and to make sure they have a resource for any questions in an effort to ensure everyone's safety."

Ranging from 1,000-15,000 watts, Northern Tool + Equipment carries more than 30 models of generators from top brands -- including NorthStar, Honda, Coleman, Generac and Yamaha -- along with a complete line of accessories.

Northern Tool + Equipment has been a supplier of high-quality tools and equipment for more than 24 years, selling products through direct mail, the Internet and at more than 50 retail locations in 10 states, including Florida, Georgia, North Carolina, South Carolina, Minnesota, Iowa, Tennessee, Texas, Virginia and Wisconsin. In addition, generators and other storm-related supplies can be found online at http://www.northerntool.com/ .

Along with a deep selection of hand, power and air tools, Northern Tool + Equipment carries a wide variety of products, including generators, pressure washers, air compressors, hydraulics, small engines, trailers, water pumps, tractors, welding equipment and much more.

Northern Tool + Equipment also serves as the exclusive distributor of NorthStar(TM) brand equipment, which is fabricated and assembled at the company's 250,000 sq. ft. manufacturing facility in Minnesota.

Source: Northern Tool + Equipment

CONTACT: Laura Oakes of Fast Horse Inc., +1-612-746-4616; or, Terry
Knoploh of Northern Tool + Equipment, +1-952-895-6840

Web site: http://www.northerntool.com/

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